Outfit International

“Blown Away” by Efficiency: TRIMIT’s B2B and Sales Agent Solutions

For 50 years Outfit International has been equipping hunters with high-quality gear through its two renowned brands, Seeland and Härkila. Founded in 1976 and headquartered in Denmark, the company combines deep respect for hunting traditions with a clear focus on innovation.

Today, Outfit International employs nearly 90 people across Europe and aims to maintain their position as Europe’s number one choice among hunters and retailers of hunting gear. But to lead an international industry, you need more than premium products – you need digital tools that make business simple, fast, and scalable.

That’s where TRIMIT’s B2B and Sales Agent solutions come in.

A Sales Transformation That “Blows You Away”

Jakob Elberg Brøste, Regional Sales Director for Eastern Europe, has seen firsthand how TRIMIT’s solutions have changed the way Outfit International operates.

Having started in the company in 2011, long before digital sales tools were part of everyday life, Jakob remembers when order sheets and phone calls ruled the day:

“Back then, there were no online portals. Everything was manual. Today, it’s a completely different world.”

The difference became even clearer when new salespeople joined from other companies in the industry.

“Our new sales rep came from a local distributor representing major brands. When he first saw TRIMIT’s Sales Agent, he was completely blown away. He suddenly had full insight into our entire product catalog, stock availability, delivery times, and even marketing materials – all in one place.”

JAKOB ELBERG BRØSTE

Regional Sales Director for Eastern Europe

Outfit International

What impressed him most was how everything was connected. The Sales Agent gave him everything he needed to manage a sales meeting from real-time stock updates to product imagery and price lists.

“He didn’t have to ask anyone for help. Everything was centralized. For him, that was a huge eye-opener; he could focus entirely on the customer.”

Empowering Sales and Customers Alike

With TRIMIT’s B2B and Sales Agent solutions, Outfit International has streamlined every step of its sales process. Orders are placed faster, information is always up to date, and both sales reps and customers benefit from full transparency.

“The biggest impact is that we sell more. That’s something I have no doubt about. Customers know that the portal is their go-to place to increase their sales".

The Sales Agent and B2B webshop are available 24/7, allowing customers to place orders whenever it suits them – even outside office hours.

“It’s absolutely essential that it must be easy. If we make it complicated to place orders, we lose time – and customers. With TRIMIT, ordering is simple, fast, and reliable.”

For Outfit International, the platform has not only improved sales efficiency but also reduced manual workload. Many customers now place orders themselves, freeing up the sales and customer service teams to focus on other priorities.

“It’s freed up a lot of time for our salespeople and customer service. That time goes straight into optimizing collaboration and building stronger relationships.”

“The biggest impact is that we sell more. That’s something I have no doubt about. Customers know that the portal is their go-to place to increase their sales"

JAKOB ELBERG BRØSTE

Regional Sales Director for Eastern Europe

Outfit International

Outfit International is a Danish company that designs, develops, and sells functional outdoor and hunting apparel, footwear, and equipment. It has been operating for more than 40 years with a focus on high-quality products for the hunting community in Europe and beyond. The company owns and manages two leading brands, Härkila and Seeland,

Saving Time, Boosting the Bottom Line

The benefits of TRIMIT’s digital solutions go beyond convenience. They have created real operational efficiencies across departments.

“We’ve saved employees – especially in customer service – and, more importantly, we’ve saved time. And time is money. The overview we now have means both we and our customers can see stock levels, product availability, and upcoming launches. That directly impacts the bottom line.”

The transparency has also improved profitability. When customers can see which products are selling fast or about to sell out, they reorder sooner, increasing sales and improving inventory turnover.

A One-of-a-Kind Solution in the Industry

In an industry that’s often described as old school, Outfit International stands out as a digital front-runner among competitors.

Beyond sales and efficiency, the platform has also become an important marketing tool. With access to images, videos, and product descriptions, retailers can easily promote products online – a major advantage for smaller family-run stores without dedicated marketing staff.

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"It’s been a quantum leap for our development. The collaboration with TRIMIT has been fantastic – their support is fast, they go the extra mile, and bugs get fixed immediately. When our sales people are out in the field, we can’t wait days for help – and with TRIMIT, we never have to."

Christian Reppien Trovatten

B2B E-Com Manager

Outfit International

The TRIMIT Partnership: A Quantum Leap for Growth

What truly makes the difference, however, goes beyond the strong platform. For Outfit International, it’s also about having a dedicated partner behind it all.

Christian Reppien Trovatten, B2B E-com Manager at Outfit International, actually describes the partnership as nothing short of a quantum leap:

“It’s been a quantum leap for our development. The collaboration with TRIMIT has been fantastic – their support is fast, they go the extra mile, and bugs get fixed immediately. When our sales people are out in the field, we can’t wait days for help – and with TRIMIT, we never have to.”

He emphasizes that the partnership feels personal and proactive – something that’s just as valuable as the technology itself.

“Thumbs up from us. TRIMIT has helped us take a giant step forward – not just digitally, but as a business.”

On the Hunt for Continued Innovation with TRIMIT

While Outfit International continues to expand across Europe, the goal remains the same: to make it even easier for retailers to do business with them. The company plans to strengthen the use of TRIMIT’s built-in tools and explore new ways to make ordering and collaboration even more seamless.

“We’ve built the foundation. Now it’s about using it even better – and helping our customers do the same.”

With TRIMIT as a trusted partner, Outfit International continues to prove that even in a traditional industry, digital transformation isn’t just possible – it’s powerful.

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